Fez — Morocco is leading North Africa in tourism in 2025, with 16.6 million visitors recorded by the end of October, up 14% from last year. Early November figures suggest total arrivals could pass 18 million, putting Morocco on track for a record-breaking 20 million visitors.
Tourism revenue has risen sharply, reaching MAD 113.26 billion ($12.23 billion), up 16.7% from 2024, making the sector a key driver of foreign currency and economic stability.
Moroccan nationals abroad remain a major source of visitors, alongside travellers from France, Spain, the UK, and Belgium. The upcoming Africa Cup of Nations (December 21, 2025 – January 18, 2026) is expected to boost arrivals further, drawing fans from across Africa and Europe.
Egypt Grows Despite Regional Risks
Egypt recorded 15.6 million tourists from January to October 2025, a 21% increase from 2024. Its historic sites and Red Sea resorts continue to attract visitors, but regional conflicts, including the war in Gaza and the Russia-Ukraine crisis, have affected some travel.
Authorities are easing access with electronic and emergency visas and promoting the newly opened Grand Egyptian Museum in Giza, home to over 100,000 artefacts, including Tutankhamun’s full collection.
Tourism revenue is up 20% year-on-year at $13.6 billion, with Egypt targeting 18 million visitors and $17 billion for the full year.
Tunisia Relies on Regional Visitors
Tunisia welcomed 9.5 million tourists through October, a 9.6% rise on 2024. Algerian and Libyan visitors make up more than half of arrivals, while European markets, especially France and the UK, are gradually recovering.
Revenue reached seven billion dinars ($2.4 billion), supporting the dinar and public finances. Tunisia hopes to reach 11 million visitors by year-end.
North Africa Tourism Boom
Together, Morocco, Egypt, and Tunisia received 42.2 million tourists in the first ten months of 2025, with numbers expected to exceed 50 million by year-end. Morocco leads in visitor numbers, Egypt in revenue, and Tunisia continues to recover steadily. North Africa is not just bouncing back from the pandemic — it is reshaping Africa’s tourism map.