Spotify Wrapped 2025 is shining a spotlight on Africa, celebrating the songs, artists, and listening moments that defined the year across the continent.
From Afrobeats and amapiano to gospel, hip hop, and country, Spotify is turning fans’ digital playlists into real-world experiences that bring their year in music to life.
A Year in Music, Now in the Streets
Wrapped has become a cultural moment worldwide, and this year in Africa, it goes beyond phones. The Wrapped Party lets friends and families explore their listening habits together, while 50 global fan destinations provide spaces to celebrate music and connect with a worldwide community.
Spotify’s campaign combines design, in-person experiences, and local listening data to reflect how Africans move, work, party, and relax with music. From Johannesburg dance circles to Lagos studio sessions and Nairobi road trips, Wrapped mirrors real-life listening: loud, layered, and full of feeling.
Interactive Experiences Across Africa
In Africa, Spotify brings Wrapped into the streets with pop-ups, installations, and live performances. Fans get hands-on experiences that connect music, culture, and community.
In South Africa, Wrapped goes on the road with the “Where Are the Gwinyas?” fan destination. A Wrapped-branded amagwinya kombi travels through Cape Town, Durban, Johannesburg, and Pretoria, serving local twists on classic treats while fans play their favorite Wrapped songs. The truck transforms into a rolling street party, celebrating music and local culture.
“Wrapped has always been about reflecting fans’ stories back to them,” says Spotify Africa’s Head of Marketing, Sithabile Kachisa. “This year, those stories are literally spilling into the streets—from South Africa’s amagwinya road trip to data stories from Nigeria and Kenya.”
Africa’s Listening Trends in 2025
Wrapped turns streaming data into stories fans can relate to:
- South Africa: Ciza’s Isaka was played by over 46,000 fans at exactly 6 a.m., creating a shared sunrise soundtrack. Mafikizolo’s Uyoncengwa Unyoko passed 14 million plays, dominating dancefloors and taxi ranks alike.
- Nigeria: Fido’s Joy is Coming appeared on more than 700 “sad” playlists, offering hope during tough times. Davido’s With You reached over 42 million streams, cementing his status as one of the country’s most popular artists.
- Kenya: Extra Pressure became a gym favorite, while Njerae’s Aki Sioni crossed 3.2 million streams, turning personal vulnerability into chart-topping music.
Across the continent, Wrapped shows not just what Africans listened to, but when, how, and why music mattered. It transforms streaming data into stories fans can see themselves in—celebrating moments, rituals, and emotions that make music an essential part of life.