The first-ever FIFA World Cup halftime show has delivered more than a memorable performance, it has also driven a sharp rise in music streaming for the artists who took the stage.
According to music analytics company Luminate, songs performed during the 11-minute halftime show saw significant increases in global streams after the World Cup final, held just outside New York.
Justin Bieber recorded the biggest jump. His song “Everything Hallelujah” more than doubled its global streams, rising 110% from 592,000 to 1.25 million.
Madonna’s “Music” saw a 66% increase, climbing from 193,000 to 321,000 global streams, while BTS’ global hit “Dynamite” rose 43%, growing from 2.14 million to 3.05 million streams.
The official 2026 FIFA World Cup anthem, “Dai Dai” by Shakira and Burna Boy, also benefited from the performance. Global streams increased by 24%, rising from 14.78 million to 18.27 million. In the United States alone, the song’s streams jumped 52%, from 1.68 million to 2.55 million.
Luminate said the streaming gains were largely limited to the songs performed during the halftime show, rather than the artists’ full music catalogues. This differs from the Super Bowl halftime show, where performers often see a surge across their entire body of work.
For example, Bad Bunny’s full music catalogue recorded a 175% increase in U.S. streams the day after his record-breaking Super Bowl halftime performance earlier this year.